a full gamut of ideas are developed and examined in real-time with the use of the firm's model-making eloquence.
these physical and digital models play a key role in the exploration ideas. physical models provide immediate and intuitive insights. digital models provide platforms for in-depth, mathematical analysis.
the active interplay between physical and digital models at this stage ensures that all facets of the project are brought to light and thoroughly addressed before a mature design concept is formulated.